Internet Marketing CanadaAs some of you might have noticed lately, this blog has been ranked #1 for the term “internet marketing blog” on Google Canada. As a result, some fellow Canadian marketing professionals and businesses looking to promote their products and services in Canada now end up here in hope to find valuable information so I thought of sharing some useful resources.



Demographics & Stats

Canadian Internet Use Survey

The “Canadian Internet Use Survey” from Statistics Canada is a great source of information for anyone looking to market a business, product or service in Canada. Statistics Canada is the Canadian federal statistical agency responsible for providing statistics on Canada’s population, resources, economy, society and culture.

PSYTE Advantage Canada

In my opinion, you can recognize a good PPC services provider by his understanding of geo-targeting tools and tactics. If you are one of them, you might find an interest in PSYTE Advantage, which provides segmentation data for Canada. With such data and the right techniques, Internet marketing in Canada might turn out to be more profitable than ever!

Search Engine Results

Based on various search queries made on Google.ca with the option “Pages from Canada” on, here are some interesting numbers from search results:

  • “seo”: 4,270,000
  • “sem”: 3,780,000
  • “ppc”: 1,820,000
  • “internet marketing”: 1,760,000
  • “online marketing”: 388,000
  • “search marketing”: 213,000

As shown above, there is a lot of competition for keywords related to Internet marketing in Canada.

Marketing Associations

Canadian Marketing Association (CMA)

With over 800 corporate members, the Canadian Marketing Association (CMA) is the largest marketing association in Canada.

Association of Internet Marketing and Sales Canada

With over 5,000 members, the Association of Internet Marketing and Sales Canada (AIMS) is Canada’s largest Internet marketing association.

SEMPO Canada

Founded in 2003, the Search Engine Marketing Professional Organization (SEMPO) offers great educational and advertising opportunities to its members.

Internet Marketing Events

Atlantic Internet Marketing Conference

The Atlantic Internet Marketing Conference (AIM) is a rare opportunity for Internet marketing professionals from the east cost of Canada to meet and share their knowledge.

Internet Marketing Conference (IMC) Vancouver

With over 200 participants, the Vancouver IMC Conference is a destination of choice for anyone looking to learn about all aspects of Internet marketing.

Search Engine Strategies - Toronto

For the last few years, Toronto has been hosting the Search Engine Strategies (SES) conference & expo, one of the most popular events of its kind in the search engine marketing industry.

Web Analytics Wednesday

Members of the web analytics community meet in different locations across the country.

Major Canadian Search Engines & Directories

Conclusion

I hope you found those Internet marketing resources useful. They are basic but as search engines and other specialized directories keep putting efforts into local search, it is important to get a presence across major channels and understand their dynamic if you are looking to promote your business, products or services in Canada.