Google Optimization for Canada Books

Canada Books is an official distributor of the Canadian Subsidy Directory and other popular publications about loans, grants and government programs avilable in Canada and the US.

Google optimization is known to be a very cost-effective lead generation marketing practice since Google is the #1 search engine on the Web today. Our challenge was to build and optimize a website for Canada Books so they could get prominent Google rankings for some of their selected terms.

After going through a list of keywords that were related to Canada Books and its products, we used keyword suggestion tools to find related terms that could be added to the list.

Following that, we performed a keyword analysis in order to identify keywords that we thought would bring the most visitors to the website while having the least amount of competitors to compete with. We finally came up with a final list of keywords that we thought were showing the best balance between traffic potential and competition.

Once this crucial part taken care of, we built a website that Canada Books was very pleased with and Google optimization was performed throughout the whole website using proven SEO copywriting techniques to make sure it would be crawled properly by Googlebot, the Google search engine spider.

As a result of this Google optimization, Canada Books’ website was quickly indexed by Google for niche keywords such as "canada grants", "canada books" and "canadian business grants". Thanks to its new website and Levert Marketing's Google optimization services, Canada Books had more leads coming in and sales were increased proportionally.