Optima Marketing

Company

Optima Marketing is a Canadian leader in Geomarketing and market segmentation.

Challenge

Improve search engine placement for selected niche keywords with website optimization techniques.

Solution

The first step was to analyze Optima's website in order to identify its weaknesses from a search engine perspective. A list of niche keywords that were related to the activities of the company was then built. Once this done, an in-depth keyword analysis was performed in order to identify the most profitable niche keywords available.

Finally, website optimization was performed with selected niche keywords and web pages were submitted to search engines and directories.

As a result of this website optimization project, Optima’s website traffic increased fourfold over the first year and visitors retention was greatly improved using more relevant keywords. Optima was very pleased with the result.

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