Search Engine Optimization (SEO)
Rank better in search engines and get better leads.
With over 20 years of experience in search engine optimization (SEO), you can rely on me to improve the quality of traffic you get from search engines and how it converts into sales opportunities. Whether you need help with the whole process or a specific SEO project, I will work with you to ensure things get done properly so you don’t run into situations that could be counterproductive.
Audit & Strategy
The first step to any SEO project involving an existing website is the audit. How does it currently rank in search engines? How much on-page optimization is required and how can it effectively be done? Does it have good and original content? What is the overall SEO setup for the website? How does it compare to competitors? Does it have a good link profile? These are all questions that should be answered. Once you have that information, you can then start strategizing on the next steps to take and setting up goals. You have a new site to launch? Let’s get straight to the strategy!
Are you missing out on opportunities? You could very well be if you haven’t done your homework. A keyword analysis and research should help identify keywords that have a good balance between search volume and competition. You can then build content and optimize your site using this valuable information.
Global Site Optimization
Most websites are built on a content management system (CMS). Many of them require additional SEO plugins and customization in order to have full SEO capabilities. In the last 20 years, I had the chance to work with CMS such as Ektron, Joomla, Drupal, Modx and WordPress so I can definitely help with your global configuration and ensure your content is easy for search engines to find and index.
Your targeted keywords should be used properly in your content for search engines to consider them as being relevant to search intents. However, many other factors need to be considered as well. Is your content unique and useful? Do you use synonyms and other words that could help increase the relevancy of your keywords? How does your page fit in the link structure of your website? Does it load fast? Was it optimized for mobile users? Don’t worry, I’m here to help and connect the dots.
Universal Search Optimization (USO)
You probably noticed these search results with additional information like reviews, videos, maps, images, etc. attached to them? These are referred to as universal search results and because of the additional information they provide, they tend to generate higher click through rates. Don’t miss out on the opportunity and let me optimize your website for it! I will make sure to use proper schema markup to let search engines know what your content is about. I can also update/create a Google and Bing profile for your business.
Quality and relevant links from other websites to yours are very important when it comes to search engines rankings. Think of them as a recommendation. Without them, it is nearly impossible to compete. However, it is really important to understand how search engines operate and value links because a bad link profile could hurt more than help. Working with you, I will help identify opportunities and acquire links that will help your site rank better in search engines.
Your content is arguably the most valuable asset you have on your website. Good, unique and useful content will be more likely to be linked to from other websites and be shared on social networks. It is also in your content that search engines will find your keywords so you should be looking for opportunities to make good use of it. Whether you need help with copywriting or simply need advice and recommendations, I can work with you to turn your website into a search engine magnet and sought after destination.
Analyze & Optimize Some More…
You should always measure your results. Web analytics provide valuable information that will help you understand how effective your optimization efforts have been so you can plan your next move accordingly. Check out my Web Analytics section for more details.