And what lead me to where I am today…
Inbound Marketing Specialist / SEO /
Hi there! My name is François but you can call me Frank. I was born and raised in Montreal and relocated to Hamilton in 2007.
My first love was music. I started playing guitar at the age of 15. A few years later I worked in a recording studio as the assistant to the sound technician. The following year, the studio owner organized a band contest and selected me as the sound technician so I did this every saturday night for a period of 2 months. After this great experience, I went to college in Music Business and Sound Engineering. This was in 1997-98. Coming out of college, I then got a COOP job in a well known local recording studio. This is when things started to turn around for me as I was getting older and needed money to pay the bills.
Remember the studio owner who turned me into a sound technician? Well he was also a book publisher and hired me as a freelancer to broadcast faxes from home to promote his books. This was my first marketing gig and while fax marketing was fairly successful at the time, the popularity of the Internet was on the rise and it didn’t take me long to get involved in web development and SEO, trying to figure out how to optimize websites so they would rank better in search engines. After some research and experiments, my efforts paid off and I was asked to perform SEO and directory submission for that same company. From that point on, I never looked back and always kept improving my Internet marketing skills by reading on the subject, socializing with peers and testing different techniques and tools.
Over the last 20 years, I have been involved in a few marketing and web development roles in the publishing, pharmaceutical, marketing, online gambling and software industries. I am now freelancing and open to serious job offers.
When not fueling on achieving new business goals, I enjoy playing hockey and chess, recording music, traveling and spending time with family and friends.
My Marketing Skills
- Search Engine Optimization (SEO) 90%
- Online Advertising 90%
- Web Development 75%
- Graphic Design 70%
- Web Analytics 80%
- Email Marketing 80%
- Copywriting 70%
- Translation 85%
- Sound Recording 90%
- Social Media Marketing 70%
- Administrative Support 80%