Blog

From search engine optimization (SEO) and advertising to web development, design and analytics, I share my 20 years of experience in the industry to help you grow your business.

Fall inspiration and marketing tips for your business

by Frank Levert | Oct 21, 2018 | Content Marketing, Lead Generation, Marketing, Web Development

It’s been a busy summer and fall has been no exception so far. Between my work for Levert Marketing and Muse Marketing Group, I haven’t had much time to write fresh content for this blog. However, I’ve been a lot more involved in writing with Muse so I thought of...

12 Great Websites to Download Free Vector Graphics

by Frank Levert | Mar 28, 2018 | Graphic Design

Graphic design professionals can save a lot of time using existing vector images to create their artwork. Fortunately for them, there are websites out there offering free vector downloads. I have been using several of them through the years. Here are some of my...

Clean up your reports with Google Analytics filters

by Frank Levert | Mar 14, 2018 | Analytics

Account structure When you setup a website in Google Analytics, it is added as a property under your account. An unfiltered view is automatically created for your property but you can set up additional views if you are looking to only display a subset of data in your...

Start-up Guide to SEO Freelance

by Frank Levert | Jan 8, 2009 | Freelancing, SEO

Have you ever thought of becoming a professional SEO freelancer? It may sound like the ideal career path for some people but the reality is, competition is fierce and SEO requires a lot of hard work, organization and discipline. When freelancing, you are on your own...

10 Common PPC Marketing Mistakes to Avoid

by Frank Levert | Dec 11, 2008 | Advertising, Geo-Targeting, Keywords, PPC

Advertising online can be a great way of generating leads and sales if you have the technical and marketing expertise to make it work, but for many companies and small business owners advertising on PPC networks, the experience often ends up being very...

SEO Copywriting Tools and Resources

by Frank Levert | Nov 14, 2008 | Content Marketing, Copywriting, Keywords, SEO, SEO Tools

When it comes to SEO copywriting, it is important to understand SEO basics such as the effect of headings, bold characters, anchor text and various SEO techniques but as search engines keep improving their algorithm, keyword research, semantics and style have become...

8 Free Keyword Tools Worth Using

by Frank Levert | Nov 3, 2008 | Keywords, PPC, SEO

Niche keyword targeting has never been so important for companies and individuals looking to improve their search engine rankings. There are many free keyword tools available on the Web that can help you find niche keywords with a good balance of traffic potential and...

10 Questions to ask a PPC Company or Consultant

by Frank Levert | Oct 1, 2008 | Advertising, Geo-Targeting, PPC

When looking for a PPC company or consultant, lack of choice is definitely not an issue. On Google, the term “ppc company” alone will return millions of results. So how can you find the right company or consultant for your campaign when there are so many different...

Useful Resources for Canadian Online Marketers

by Frank Levert | Sep 23, 2008 | Demographics, Geo-Targeting, Marketing, Marketing Events, Search Engines

As some of you might have noticed lately, this blog has been ranked #1 for the term “internet marketing blog” on Google Canada. As a result, some fellow Canadian marketing professionals and businesses looking to promote their products and services in Canada now end up...