As some of you might have noticed lately, this blog has been ranked #1 for the term “internet marketing blog” on Google Canada. As a result, some fellow Canadian marketing professionals and businesses looking to promote their products and services in Canada now end up here in hope to find valuable information so I thought of sharing some useful resources.
Demographics & Stats
The “Canadian Internet Use Survey” from Statistics Canada is a great source of information for anyone looking to market a business, product or service in Canada. Statistics Canada is the Canadian federal statistical agency responsible for providing statistics on Canada’s population, resources, economy, society and culture.
Search Engine Results
Based on various search queries made on Google.ca with the option “Pages from Canada” on, here are some interesting numbers from search results:
- “seo”: 135,000,000
- “sem”: 352,000,000
- “ppc”: 18,100,000
- “internet marketing”: 34,000,000
- “online marketing”: 16,700,000
- “search marketing”: 384,000
As shown above, there is a lot of competition for keywords related to Internet marketing in Canada.
Marketing Associations
Canadian Marketing Association (CMA)
With over 800 corporate members, the Canadian Marketing Association (CMA) is the largest marketing association in Canada.
Founded in 2003, the Search Engine Marketing Professional Organization (SEMPO) offers great educational and advertising opportunities to its members.
Internet Marketing Events
For the last few years, Toronto has been hosting the Digimarcon conference & expo, one of the most popular events of its kind in the search engine marketing industry.
Held in Toronto, this conference brings together thought leaders, developers, entrepreneurs, marketers, creators and manufacturers to share, collaborate, and discuss topics related to branding, marketing and multi-platform content integration.
Major Canadian Search Engines & Directories
Conclusion
I hope you found those Internet marketing resources useful. They are basic but as search engines and other specialized directories keep putting efforts into local search, it is important to get a presence across major channels and understand their dynamic if you are looking to promote your business, products or services in Canada.
