During my time there with the marketing team, I managed their pay-per-click account, which had a budget of $20,000+/month. Initially, the company was spending more money on ads than it was making in profit. Within a few months, I helped turned their ROI around.
I was also in charge of maintaining the website and newsletter, which involved search engine optimization, web development, web analytics, graphic design and copywriting. Frequently, I would help the marketing team with competitive research and reporting.
- Online Advertising 90%
- Search Engine Optimization 90%
- Web Development 80%
- Graphic Design 75%
- Email Marketing 90%
- Web Analytics 80%